This May, we’re proud to highlight one of the true innovators of Italian bathroom design: GSI Ceramica. With over a decade of trusted partnership with Towns Bathrooms, GSI remains a standout supplier thanks to their blend of traditional craftsmanship, cutting-edge technology, and a deep respect for sustainability.
Made in Italy, Trusted Worldwide
GSI is a leader in both the Italian and international ceramics sectors, with roots embedded in one of Italy’s most historic ceramic districts. Every product is designed and manufactured in Italy, upholding a proud legacy of artisanal excellence. Combining expert human touch with the latest manufacturing technology, GSI produces flawlessly finished sanitaryware that meets modern performance standards while celebrating Italian design heritage.
Exceptional Innovation and Design
What sets GSI apart is their ability to balance form with function. Their clean, contemporary ceramics are not just visually stunning—they’re built to last. One of their most innovative features is Extraglaze® Antibacterial, a high-performance glaze applied to all their products. It keeps surfaces smoother, brighter, and far easier to clean. For their coloured collections, Dual Glaze+ technology adds another layer of brilliance, combining glossy and matte finishes to maximise both hygiene and style.
A standout favourite among our customers is the Pura Swirlflush WC, which is on display in our Tonbridge showroom. It showcases the very best of GSI’s modern approach to design and hygiene, with a sleek rimless design and whisper-quiet yet effective flushing technology.
Sustainability at the Core
GSI Ceramica is leading the way in green manufacturing. The company operates using 100% renewable energy and actively recycles all ceramic materials through a circular recovery process. Their solar photovoltaic systems reduce over 350 tons of CO2 emissions each year. Even their packaging is thoughtfully sourced, using recyclable and low-impact materials.
Water efficiency also plays a huge role in their innovation—not only in production but in the very function of their products. Their Swirlflush® technology is designed to reduce water usage while delivering outstanding performance.
Craftsmanship Meets High-Tech Production
From hand-finishing each product to utilising self-learning robotic glazing technology, GSI marries tradition with precision. Their high-pressure casting plant ensures consistent quality, and their tunnel kiln process allows perfect firing of each product. Even discarded pieces are recovered and reused—nothing is wasted.
Committed to Quality and Longevity
Every GSI product is put through rigorous inspection, ensuring it meets the highest standards before reaching our clients. That’s why GSI offers generous warranties: 10 years on ceramic products, 2 years on toilet seats, and 5 years on furniture. Each item also includes a QR code that links to technical information, offering support long after installation.
Why We Love Working with GSI
At Towns Bathrooms, we’ve been proudly supplying GSI products for over 10 years. Their commitment to quality, sustainable development, and timeless design aligns perfectly with what our customers value most. Their active support of our showroom and continued product innovation make them a trusted partner in delivering beautiful, lasting bathroom solutions.
Invest in Quality That Lasts
GSI encourages customers to look beyond short-term trends and invest in bathroom products that offer lasting performance and environmental responsibility. With GSI, you’re choosing a brand that’s not only at the forefront of design, but also shaping a better, greener future for the bathroom industry.
We’re proud to name GSI Ceramica as our May Supplier of the Month. Visit our showroom to explore their stunning range and experience the difference for yourself.
