VitrA: Innovation, Quality, and Timeless Design
This August, we’re proud to spotlight VitrA as our Supplier of the Month – a global bathroom brand known for innovation, design excellence, and sustainable production. VitrA combines cutting-edge technology with time-honoured craftsmanship to deliver elegant, functional bathrooms that last.
A Legacy of Innovation
VitrA was founded in 1958 and has grown to become one of the world’s leading bathroom manufacturers, now exporting to over 75 countries across five continents. From its state-of-the-art production facilities in Turkey, Germany and France, VitrA creates everything from ceramic sanitaryware and furniture to brassware, accessories, and tiles – all designed and quality-checked to the highest standard.
The VitrA UK team, based in Oxfordshire, has been serving the UK market for over 30 years. Their stunning Clerkenwell showroom is not only a hub for architects and designers but also a space for events, product showcases, and collaborative workshops.
What Makes VitrA Stand Out
VitrA is one of the few brands in the world that designs, develops, and manufactures all bathroom elements under one roof. Their extensive R&D through the award-winning VitrA Innovation Centre allows for industry-leading developments in hygiene, sustainability, and smart design.
The brand’s recent Vitality Partner Programme reinforces their commitment to showrooms like ours – offering tailored marketing support, exclusive products, and priority service for independent retailers.
Popular Ranges at Towns
At Towns, we proudly display a wide range of VitrA’s products, from stylish ceramics to modular furniture systems. Bestsellers include:
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Sento and Valarte furniture ranges
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The new M-Line furniture (hugely popular in 2024)
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V-Care shower toilet – an ever-popular innovation
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Contemporary ceramics and furniture from the Bathroom and Vitality Collections
In 2025, VitrA will be expanding its furniture ranges to offer even more customisation with new colourways and mix-and-match basin options.
Thoughtful, Responsible Manufacturing
VitrA is committed to reducing its environmental impact through its Blue Life sustainability initiative. From using recycled water and materials to energy recovery systems and solar-powered facilities, every aspect of production is carefully designed with circularity in mind.
Examples of their eco-initiatives include:
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Reusing over 150,000m³ of treated water
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Reducing shrink film and cardboard usage by over 125 metric tons annually
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Minimising raw material consumption through faucet design optimisations
They also support community projects such as the Eczacıbaşı Hygiene Project, which renovates sanitary facilities in boarding schools across Turkey and enriches student life through volunteer-led activities.
Built to Last
Quality is at the heart of VitrA’s identity. Every product undergoes extensive testing, far exceeding industry standards. For example, their WC pans are tested to support 900kg—more than double the required load-bearing standard.
A dedicated quality team and rigorous inspections ensure each item leaves the factory ready to perform, while generous warranties (10 years on ceramics and brassware, 2–5 years on furniture and accessories) offer complete peace of mind.
Our Partnership with VitrA
Towns Bathrooms has worked closely with VitrA for three years. Their commitment to design, quality, and customer service perfectly aligns with our own values. VitrA supports our team and clients every step of the way – from specification and supply to customer care and aftersales support.
A Brand That Cares
VitrA isn’t just a manufacturer – it’s a community. Many of their team members have been with the company for decades, creating a strong internal culture and continuity that translates into the care they put into every product.
Ready to explore VitrA for your own bathroom project?
Book a free design consultation with the Towns Bathrooms team today and discover how VitrA’s innovative collections can transform your space.
